Privacy policy

Last updated: 26 October 2026

This Privacy Policy explains how Blushield365 collects, uses, discloses and protects your personal information when you visit our website, buy from us, or contact us (together, the "Services"). It applies to customers in the United Kingdom, the European Union, Australia and New Zealand.

If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy applies to how we handle your personal information.

Who we are

Blushield365 is operated by Circadiem Pty Ltd, ABN 28 338 803 603, PO Box 2076, Armidale NSW 2350, Australia ("we", "us", "our").

We are responsible for your personal information. In the UK and EU, we are the "controller" of your personal data.

Our website is hosted on Shopify.

Personal information we collect

Depending on how you use the Services, we may collect:

  • Contact details: your name, billing and shipping addresses, phone number and email address.
  • Payment information: payment method, transaction details and payment confirmation. Card details are processed by our payment providers. We do not store full card numbers.
  • Account information: your username, password, preferences and settings.
  • Order information: items you view, add to your cart or wishlist, buy, return or cancel, and your order history.
  • Communications: what you tell us when you email us, fill in a form, take our product quiz or leave a review.
  • Device information: your device, browser, IP address and other identifiers.
  • Usage information: how and when you use the Services, collected through cookies and similar technologies.

Health information

We do not ask for health information. Some customers choose to tell us about their health when asking which product suits them. If you share this, we use it only to answer your enquiry and do not use it for marketing. Please only share what you are comfortable with.

Where we get your information

  • From you: when you buy, create an account, sign up to emails, take our quiz, leave a review or contact us.
  • Automatically: from your device through cookies and similar technologies.
  • From service providers: who process information on our behalf, such as payment and delivery providers.
  • From advertising and social media platforms: such as Meta and Google, where you interact with our ads or pages.

How we use your information

Purpose Examples Legal basis (UK and EU)
Providing the Services Processing payments, fulfilling and delivering orders, handling returns and warranty claims, managing your account Performing our contract with you
Customer support Answering your questions and resolving issues Performing our contract with you, and our legitimate interests
Marketing Sending emails or text messages about products and offers Your consent
Advertising Showing you ads on other websites and social media based on your activity on our website Your consent (through our cookie banner)
Improving the Services Analysing how the website is used, testing changes, recommending products Your consent for non-essential cookies, otherwise our legitimate interests
Security and fraud prevention Verifying payments, protecting accounts, detecting fraud Our legitimate interests, and legal obligations
Legal and tax Keeping records, responding to lawful requests, enforcing our terms Legal obligations, and our legitimate interests

Marketing

We only send marketing emails or text messages if you have opted in. Every marketing message includes an unsubscribe link. If you unsubscribe, we will still send messages about your orders and account.

Cookies

We use cookies and similar technologies to run the website, remember your cart and preferences, measure how the website is used, and support advertising.

Essential cookies are needed for the website to work. In the UK and EU, we only use analytics and advertising cookies if you agree to them through our cookie banner. You can change your choices at any time through [the cookie settings link in our website footer]. You can also block cookies in your browser settings, although parts of the website may not work.

Who we share your information with

We share personal information only as needed for the purposes above:

  • Shopify, which hosts our store (see "Shopify" below).
  • Service providers who work on our behalf, including payment processing, warehousing and delivery, email marketing, reviews, analytics and customer support. These currently include [Shopify Payments, PayPal, Afterpay/Clearpay, Zip, Australia Post, our UK warehouse partner, Klaviyo, Reviews.io, Google and Meta].
  • Advertising partners such as Google and Meta, to show you relevant ads, where you have agreed to advertising cookies. These partners use your information under their own privacy policies.
  • Professional advisers, such as accountants and lawyers, where needed.
  • Authorities, where required by law or to protect our rights, our customers or others.
  • A buyer or successor, if our business or part of it is sold or restructured.

We do not sell your personal information.

Shopify

Our store is hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. We also use certain Shopify features that combine information about your interactions with our store, other merchants and Shopify. For these features, Shopify is responsible for processing your personal information and for responding to requests about it.

To learn more, see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise your rights over this information through the Shopify Privacy Portal.

International transfers

We are based in Australia, so your information is handled in Australia. It may also be stored or processed by our service providers in other countries, including the United Kingdom, the European Union, the United States and Canada.

If we transfer personal information out of the UK or the European Economic Area, we use recognised safeguards. These include the European Commission's Standard Contractual Clauses and the UK's International Data Transfer Addendum, unless the destination country has been recognised as providing adequate protection.

For Australian and New Zealand customers, we take reasonable steps to make sure overseas recipients handle your information in line with the Australian Privacy Principles and the New Zealand Information Privacy Principles.

How long we keep your information

We keep personal information only as long as we need it:

  • Order and transaction records: at least 7 years after the transaction, to meet tax and accounting obligations.
  • Account information: while your account is open. We delete or de-identify it within 12 months of you asking us to close it, unless we need to keep it for legal reasons.
  • Marketing data: until you unsubscribe or ask us to delete it.
  • Customer support records: for 2 years after your last contact with us.

Security

We use reasonable technical and organisational measures to protect your information, including secure payment processing and access controls. No system is completely secure, so please do not send sensitive information to us by unsecured channels.

If you have an account, keep your password safe and do not share it with anyone.

Children

The Services are not intended for children. We do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe your child has given us their information, contact us and we will delete it.

Your rights

Depending on where you live, you may have the right to:

  • access the personal information we hold about you
  • correct information that is wrong or incomplete
  • ask us to delete your information
  • receive a copy of your information, or ask us to transfer it to another organisation
  • object to, or ask us to limit, how we use your information
  • withdraw your consent at any time, where we rely on consent (this does not affect anything we did before you withdrew it)
  • opt out of marketing at any time.

To use any of these rights, email us at the address for your region (see "Contact us"). We may need to verify your identity first. We will respond within one month in the UK and EU, and within 30 days in Australia and New Zealand.

We will not treat you differently for exercising your rights.

Complaints

If you have a concern about how we handle your personal information, please contact us first. We will try to resolve it within 30 days.

If you are not satisfied, you can complain to the regulator where you live:

  • United Kingdom: the Information Commissioner's Office (ico.org.uk).
  • European Union: the data protection authority in your country.
  • Australia: the Office of the Australian Information Commissioner (oaic.gov.au).
  • New Zealand: the Office of the Privacy Commissioner (privacy.org.nz).

Third-party websites

Our website may link to other websites and social media platforms. We are not responsible for their privacy practices. Please read their privacy policies before giving them your information.

Changes to this policy

We may update this policy from time to time. We will post the updated version on this page and change the date at the top. If the changes are significant, we will let you know by email or a notice on the website.

Contact us

For privacy questions or to use your rights: